This notice regarding cookies and other tracking technologies (“Cookie Notice” or “Notice”) describes the different types of cookies and other tracking technologies we use in connection with Wynn websites (such as “wynnlasvegas.com“, “wynnsocial.com“, “wynnresorts.com“, “encorebostonharbor.com“, “wynnpoker.com”, and “wynninteractive.com” and any other websites owned or operated by Wynn and its affiliates (collectively the “Site” or “Sites”)) and any services offered through any other websites or apps that link to this Cookie Notice (collectively “Wynn Service” or “Services”) owned or controlled by Wynn Resorts Holdings, LLC, its subsidiaries, and holding companies (“Wynn,” “Wynn Group,” “us” or “we”).
If you do not accept the use of these cookies or similar technologies, please disable them by following the instructions in this notice below or by changing your browser settings so that cookies or similar technologies from the Sites cannot be placed on your computer or mobile device.
What are cookies?
Cookies are small text files that are stored on your computer when you visit certain websites. These text files can be read by these websites and help to identify your computer when you return to a website. Cookies can remain on your computer or mobile device for different periods of time. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer when you have gone offline, while session cookies are deleted as soon as you close your web browser.
Categories of Cookies
Cookies do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies can tell us, for example, whether you have visited the Site before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
There are different categories of cookies, including:
- First-party Cookies – First party cookies are served directly by us to your computer or device.
- Third-party Cookies – Third-party cookies are served by a third party on our behalf. We use third party cookies for functionality, performance/analytics, advertising, and social media purposes.
Other Tracking Technologies
We also use technologies which are similar to cookies such as pixel tags, web beacons, and mobile device IDs.
- Pixels – Small portions of code which we use on our Sites. We use pixels to learn whether you have clicked on certain web content. This helps us measure and improve our Services and personalize your experience.
- Web beacons – Invisible picture files that are placed on our Sites. We use web beacons to see how you interact with our Sites and understand how often you view certain content so that we can make our website more efficient and easier to use. Web beacons collect limited information, including a cookie number, a record of the page on which they are placed and a timestamp. Websites may also carry web beacons placed by third party advertisers.
- Mobile device IDs – A unique identifier which can be used to identify a mobile device. Our advertising partners use these to show you ads that are useful to you and also to make sure they don’t show the same ad to you twice.
- Local storage – We also use local storage to store data on your device such as the last time you visited a webpage, to remember which items you put in our shopping cart or can welcome you to our Sites.
What types of cookies do we use and how do we use them?
The types of cookies and similar technologies used by us and our partners in connection with the Sites can be classified into one of five categories. These categories include “essential Wynn cookies,” “functionality cookies,” “analytics and performance cookies,” “advertising and targeting cookies,” and “social media cookies.” Below is some further information about each category, and the purposes of the cookies we and third parties use:
- Essential Wynn Cookies – These cookies are essential to provide you with the Sites and any Services available through this Sites and to use some of its features, such as access to secure areas. Without these cookies services you have asked for, like transactional pages and secure login accounts would not be possible. You can block these cookies by changing your browser setting but as they are essential for the operation of the Sites, this may impact the provision of our Service.
- Functionality Cookies – Functionality cookies record information about choices you’ve made and allow us to tailor the Sites to you. These cookies mean that when you continue to use or come back to the Sites, we can provide you with our Services as you have asked for them to be provided. These cookies allow us to save your location preference if you have set your location on your homepage, if applicable, in order to receive a local weather forecast; remember settings you have applied, such as layout, text size, preferences, and colors; show you when you are logged in; and store accessibility options. Please see the instructions set out in ‘How to control or delete cookies’ below to learn how to block these cookies.
- Analytics and Performance Cookies – We use performance/analytics cookies to analyze how the Sites is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the Sites. These cookies allow us to: better understand our Sites visitors so that we can improve how we present our content; test different design ideas for particular pages, such as our homepage; collect information about Sites visitors such as where they are located and what browsers they are using; determine the number of unique users of the Sites; improve the Sites by measuring any errors that occur; and conduct research and diagnostics to improve product offerings. Please see the instructions set out in ‘How to control or delete cookies’ below to learn how to block these cookies.
- Advertising and Targeting Cookies – As you use our Sites, you will notice that it features advertising. We allow third party companies, including advertising companies, to place cookies on our Sites. These cookies enable such companies to track your activity across various sites where they display ads and record your activities so they can show ads on our site and other sites that they consider relevant to you as you browse the Internet. These cookies collect personal data such as your IP address, the name of your browser, information about the computer system they are running on and information on the sites you visit, apps that are used and the searches you make. We share cookies and similar technologies with third parties to allow us and third parties to know whether you have seen an ad or a type of ad, and how long it has been since you’ve last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads. Please see the instructions set out in ‘How to control or delete cookies’ below to learn how to block these cookies.
- Social Media Cookies – On some pages of our Sites, third parties that provide applications through our Sites will set their own cookies in order to track the success of their applications or customize applications for you. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us. These cookies are used when you share an article using a social media sharing button on our Sites (e.g., Facebook, Twitter, or Google Plus) as the social network that has created the button will record that you have done this. If you are logged in to your account with the third party, the third party will be able to link information about you with your actions via cookies. Please see the instructions set out in ‘How to control or delete cookies’ below to learn how to block these cookies.
Tracking email interaction
How to Control or Delete Cookies and Other Locally Stored Data
You can change your preferences by changing the settings in your browser. Most browsers will allow you to choose the level of privacy settings you want. This lets you control your cookie settings so that you can:
- See what cookies or other locally stored data you’ve got and delete them on an individual basis;
- Block third party cookies or similar technology;
- Block cookies or similar technology from particular sites;
- Block all cookies or similar technologies from being set; or
- Delete all cookies or similar technologies when you close your browser.
Deleting cookies or similar technologies means that any preference settings you have made on a website will be lost. If you have set your preferences to opt out of cookies, this setting will be lost too, as that information is stored in a cookie. Blocking all cookies or similar technology means functionality on our websites will be lost, as described above. We do not recommend turning all cookies or similar technologies off when using our websites as we cannot guarantee that your experience on our Sites will be as good as it could otherwise be.
If you want to change your cookie settings at any time (for example, if you accept all cookies, but later decide you do not want to accept certain type of cookie) you’ll need to use your browser settings to remove any third party cookies or similar technologies dropped prior to changing your preferences.
For more information on how to manage the most popular browsers, please see below:
How to Opt-Out of Online Ads
You have the option to opt out of seeing targeted online ads from us and other participating companies by visiting aboutads.info (if you are an US visitor) or youronlinechoices.com (if you are an EEA or UK visitor). Please note that this list will contain more networks than those used on our Sites. Alternatively, you can opt out of certain cookies through the settings in your browser. Please note that neither of these options mean that you will see less advertising when you visit our Sites, the only effect is that the advertising will be less relevant to you.
Alternatively, you can manage cookies through the settings in your browser. Please note that this does not mean that you will see less advertising when you visit our Sites, the only effect is that the advertising will be less relevant to you.
Please note that these lists will contain more networks than those used on our Sites. We have also set out below links to some of our partners who set cookies on our Sites. These links contain instructions on how to opt out of cookies:
- Click here to opt out of Google Ad Network (Doubleclick, AdSense)
- Click here to opt out of Google and Double click or visit:
- Click here to opt out of Facebook ads
- Click here to opt out of Instagram ads
- Click here to opt out of Twitter ad personalization or to limit ad tracking
- Click here to opt out of Snapchat ads
- Click here to opt out of Pinterest ads
- Click here for information on how to opt out of TikTok ads
- Click here to opt out of Amazon ads or visit here for more information from Amazon
To learn more about the advertising companies we work with and the choices they offer, please take a look at the following resources:
- Digital Advertising Alliance; and;
- European Interactive Digital Advertising Alliance
- Network Advertising Initiative (to set preferences and opt out of third party targeting programs)
How to Opt-Out of Performance and Analytics Cookies
You also have the option to opt out of having your browsing activity within websites recorded by performance cookies. We use the companies set out below and you can opt out of their cookies by clicking on the links provided. Please note that this will take you to the relevant third party website and will stop any further cookies being set by those third parties.
- Click here to opt out of Quantum Metrics
Google Analytics Cookies
We also use Google Analytics, which is a web analytics tool that helps us understand how users engage with our Sites. Like many services, Google Analytics uses first-party cookies to track user interactions, as in our case, where they are used to collect information about how users use our Sites. This information is used to compile reports and to help us improve our Sites. The reports disclose website trends without identifying individual visitors. For more information on Google Analytics, see here. You can opt out of Google Analytics without affecting how you visit our Sites – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.
We use third-party web beacons which are provided by Yahoo. For more information about web beacons and a description of our use of the data gathered by Yahoo, see “Other Tracking Technologies” above. Note that Yahoo may use anonymous information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by Yahoo, click here.
Remember that if you block performance cookies, we cannot learn about your preferences or about what you like or don’t like in relation to our website.
To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org.
Changes to this Cookie Notice
We may update this Cookie Notice to reflect changes in our personal data practices or relevant laws. We will notify you if we make any material changes by revising the “Effective Date” at the top of this Cookie Notice.
Cookies That Have Been Set in the Past
If you have disabled one or more cookies, we will still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
Wynn Las Vegas
3131 Las Vegas Blvd. South
Las Vegas, NV 89109
Attn: Legal Department
Effective Date: 12/21/2020